How BNI Works
BNI is a business and professional networking organization that allows only one person per profession to join a chapter. Belonging to BNI is like having dozens of sales people working for you because all the other members carry several copies of your business cards around with them. When they meet someone who could use your products or service they hand out your card and recommend your services.* It’s as simple as that!
It’s simple because it’s based on the proven concept of “Givers Gain.” If I help you, you’ll help me and we will both benefit as a result. Would you like to increase your business by 20%, 30%, 50% or as much as 100%? You can see results like this! Many have. Some participants have added as many as 50 new clients in the first 2 years!
Successful businesses depend on word of mouth. Word of mouth advertising is the best advertising there is. BNI provides a structured and supportive system of giving and receiving business. It does so by providing an environment in which you will develop personal relationships with dozens of other qualified business professionals. By establishing this “formal” relationship with other people, you will have the opportunity to substantially increase your business.
For more information contact the BNI office at (408) 681-9755, send email.
*Some professionals, specifically attorneys and certain health care professionals, may not be permitted to seek direct referrals through in person solicitation through the use of business cards pursuant to their ethical code. Members of BNI that belong to these professions are directed to follow their profession’s own ethical guidelines.